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Magazines

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016
Author: ESOMAR B.V.
October 15, 2016
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Citation

B.V., E. (2016a, October 15). Research World (October 2016). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-october-2016-


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-big-data